Crowd receives an award from Shanghai International Advertising Festival

SHIAF 2024 (Shanghai International Advertising Festival) took place from August 27th to 30th. This prestigious annual event, organised by the Shanghai International Advertising Festival Committee, stands as a global benchmark in the advertising industry. SHIAF is a vibrant convergence of creativity and innovation, offering a dynamic platform for showcasing groundbreaking ideas, urban expositions, brand strategies, technological advancements, and media insights. It fosters cross-industry collaboration, uniting thought leaders from the creative, industrial, and academic spheres.

Tom Berne, Managing Director (UAE) and Jensen Yan, Managing Director (China)  were honoured to be invited to this prestigious event by the Shanghai International Advertising Committee, the Department for Business and Trade (DBT), and UKAEG. As part of the event, they delivered a keynote titled "The Art of Creative Marketing," where they shared how Crowd leverages data-driven insights to craft strategic solutions for our clients, while also showcasing our use of cutting-edge AI tools to optimise marketing campaigns.

Additionally, Crowd proudly submitted one of our most acclaimed projects, the Sumsub "Beast" campaign, to SHIAF 2024. This campaign was designed to elevate brand awareness and drive business engagement across medium to large enterprises in the fintech, gaming, trading, and crypto industries throughout the APAC region.

We are thrilled to announce that the Sumsub "Beast" campaign has been recognised by SHIAF, earning the Bronze Award in the Short Video Creative Advertising category. This recognition is a testament to the excellence of our work and highlights the unique capabilities of our diverse global team in helping brands expand into new markets. We are deeply grateful for this honour, as it underscores our commitment to delivering impactful creative solutions on a global scale.