The latest project in our long relationship with Winter’s is the production of a brand book to firm up the creative look and feel of company communications as the global facing company goes from strength-to-strength.
Our Designer Julia who has been providing Winter’s with some fantastically well received designs for Winter’s was given the job of producing a brand book to set some rules in stone and provide an overview of the brand - especially useful as Winter’s expands into regional offices in South East Asia and the Middle East.
As well as the usual do’s and don’ts of logo usage, the 44 page document also covers mission statements, tone of voice (both provided by Winter’s), image treatments, a 24 piece bespoke icon set and exhibition stand designs amongst many other essential pieces of design guidance and examples.
The document is the latest in a long line of branding exercises Crowd have carried out for clients in a variety of sectors including accommodation, travel and digital printing for clients around the world.
Client liaison Graham said: “We love working with Winter’s. It’s been wonderful to see all their hard work pay off as they grow into a truly global brand and we feel lucky to have been able to contribute in a variety of ways to their success so far and we look forward to continuing our relationship.”
Talk to Crowd about your branding requirements today.
