The UKAEG Summer Showcase - Marketing Insights Events in July

#Marketing Insights
BY Emma Glazier
Head of Marketing
29 Jun 2020

Following the Createch COGX event held in early June, the UK Advertising Export Group (UKAEG) continue their Summer Showcase with new free events in July.

The COGX event supported and attended by Crowd as part of the UKAEG hosted 45,000 delegates over the three day virtual event. Our talk on technology in fashion was one of the many talks hosted by industry leaders and thinkers.

As we emerge into a new post-Covid business climate, it’s never been more important to share and gain valuable learnings from marketers and businesses alike.

Janet Hull, Chair, UK Advertising Export Group, said: “If Covid-19 has proved one thing it is that UK advertising continues to produce great work for our international customers, even during a period of enforced remote working. Our showcase is a brilliant place to see what UK advertising has to offer you and your business as you plan your exit from the lockdown and path to growth, no matter where you might be based geographically.”

Here are some of the things we can look forward to from the UKAEG in July:

Monday 6 July

12:00-12:30 UK Advertising. Made Global

Learn why the UK is the global hub of advertising, hear about exporting as a business strategy and understand the opportunities and challenges of working globally.

14:00-14:30 What’s the Future of Advertising? Does Neuroscience Hold the Answer?

HeyHuman will explore how neuroscience is getting under the skin of what really matters in creative advertising, and what creative advertising look like in the future as a result.

15:00-15:30 Searching for Value in the Age of Data

Join Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen & Chairman, DMA Scotland for a fascinating talk where he will highlight how data can create better and fairer products and services as well as creative use of data to drive positive outcomes for the not-for-profit sector and beyond.

Tuesday 7 July

11:00-11:30 From East to West – Creative Learnings from Lockdown Hear from Bill Yom, Head Of Creative/CCO of Volkswagen Powerhouse, Cheil Worldwide and Richard Brim, CCO, adam&eve/DDB as they speak candidly about the importance of creativity in responding to the challenges brought by Covid-19.

Tuesday 7 July (continued)

12:00-12:30 Not Afraid of the Hard Conversations

Learn how Procure Worldwide worked with Lizzie Carr, Global environmental activist and Founder of Plastic Patrol to enable authentic perception change surrounding the nuances and complexities of single use plastic and discussing the term “influencer”.

14:00-14:30 UK/China: Unlocking Collaboration

As UK agencies expand into the Chinese market, and Chinese brands look to partner with UK agencies, hear from our panel of experts representing the UK Advertising Exports Group (UKAEG) on how as the world’s leading hub for advertising services and the most advanced digital advertising market in the world, the UK is well placed to work and collaborate with China.

Wednesday 8 July

12:00-12:30 UK Advertising – in the US

The US remains the largest market for UK advertising services. In total, they take in £1.1bn from the industry. Our expert panellists discuss their experiences of business success in the US, the challenges and opportunities and take a look at how markets are recovering post Covid-19.

14:00-14:30 #SaveTheNight: How the Icon of Nightlife Became the Champion of Staying in

Jägermeister and their agency, ENGINE will give you an insight into the conception and production of #SaveTheNight, a global platform across 21 markets, created to keep the night going during lockdown.

Thursday 9 July

9 July: AdForum PHNX Tribute We are delighted that Keith Weed, President, Advertising Association and former CMCO, Unilever will be speaking on the main stage with Janet Hull, IPA Director of Marketing Strategy & Chair, UK Advertising Export Group on “Why Advertising Matters” – how the world’s advertising and marketing services can work together to build back better – rebuilding public trust in advertising, taking positive action on climate, tackling diversity and inclusion, and reflecting on lessons we have learned from lockdown about ways of working and productivity.

We’ll see you there!

Emma has been leading specialist digital teams in different global markets to deliver a world-class product for clients. She has experience across travel, entertainment, automotive, retail and consumer electronics sectors.

Get in touch with us today to talk about your marketing challenges.