With Jay Still of cutting edge XR firm, This Is Wonder and British blockchain build business, Blockpool.io.
Jay Still might be at the forefront of the big stage event experience with This Is Wonder and fan engagement firm Blockpool, but for years he and his father were key payers in the football agent industry.
That passion hasn’t been lost. Nor, he says, has the opportunity for football to enter Web3 in a considerably more robust way than appears to be current.
“The opportunity hasn’t moved on much in several years. And that is engagement. Unless you are providing real value for a fan, and by real value I mean tangible things that they can feel – free stuff and access – I don't think a fan is particularly interested.
“NFTs created around physical NFC (Near Field Communication) or RFID (Radio Frequency identification) is still where I see the future around merchandise.
“There are hundreds of millions of fans in the East who will never go to Anfield or Old Trafford. So you've got to take Old Trafford or Anfield to them. Clubs have got a better understanding of who their fans are in those territories now, but they've still not solved the challenge of how you really engage with them.
“Giving the purchase of a shirt a more profound value to a fan through a unique identifier is still an amazing option.”
Want to know all about retail in Web3? Find out from some of the industry’s most experienced specialists in the Crowd Web3 Magazine here.
