When we were asked by Switch to provide a launch campaign and website for Singapore’s only luxury travel guide, Destination, a broad smile appeared. When we were asked to produce a video for the launch, we punched the air. But when we were sent the plane tickets to be at the launch party in the ION Sky Bar which overlooks the entire skyline of Singapore from an elevated position of 56 floors above Orchard road, we jumped for joy!
Having read this stunning luxury guide, we knew good times where ahead. How right we were. Here are the photos of the launch party and if you look closely and you can see some of the Crowd team moving and shaking amongst the city’s most influential luxury brand representatives and social tastemakers. We fitted in well.
Destination Magazine is available in the premium rooms of Singapore’s best hotels and the calibre of the magazine was clearly reflected in the people that came to this strategically brilliant launch party.
