News & Insights

The Clock is Ticking: Why Brands Need to get with the TikTok Program

2 Jan 2024

Izzi Anwell

Social Media Executive

As we all know by now, TikTok is THE platform that brands should be using to engage with their target audiences, communicate value and identity and remain relevant in the eyes and minds of consumers. 

Since its establishment in 2016, the former entertainment-stroke-social platform now has over 50 million daily active users and has since transformed into an all-encompassing creative hub catering to a wide variety of audience members, with its long list of in-app features. 

So, what's the hype around TikTok and why should your brand be investing time and potentially money into something so multifaceted? 

For one, TikTok has a highly engaged audience, big or small.

Thanks to features like trending hashtags, your content will likely be seen by far more than just your immediate target audience. Big business or small, this means that it is easy for your content to be interacted with especially if it's entertaining and authentic. Monitoring said engagement is also made easy through TikTok’s analytic features whereby invaluable data can be easily accessed, potentially informing future posts and campaigns. 

Secondly, despite TikTok accounting for 1.7% of the global digital ad revenue in 2022, there is no necessity to fork out for expensive advertising when you can simply utilise platforms like TikTok and methods such as UGC or utilising micro influencers to get your message across. Engaging with TikTok influencer bigwigs or investing in UGC content is a great way to spread your brand message and align yourself with your target audience whilst potentially monetising your content at the same time. 

Thirdly, TikTok is bringing up the rear in the race to be the best search engine.

Due to TikTok’s younger user base, the platform is increasingly being used for search purposes instead of the bigger, more generic or traditional search engines such as Google or Bing. As a result, ensuring that your content includes SEO-boosting qualities like keywords, hashtags and backlinks is more important than ever. 

These are just a mere few of the reasons why brands should be engaging with the platform. TikTok’s fast growing nature and innovative focus will bring more exciting opportunities to take advantage of in 2024. 

If you would like to find out how a platform like TikTok can help you grow your business get in touch with us today 

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