Technical storytelling with Philips

Philips, a renowned global brand with a rich history, is expanding into the smart home access market by introducing digital door locks designed to enhance security and simplify everyday life.

With the objective to launch these new products into the Middle Eastern and European markets, Philips collaborated with Crowd to develop video focused creative assets rooted in showcasing the premium features of the new lock range.

As these locks feature the latest advancements in smart lock technology, it was crucial to capture all the technical specifications we know would be of interest to the target audience, while at the same time taking users on a journey through storytelling.

Here’s a teaser of the videos we created:

Video one highlights how the digital door lock is ideal for top-level businessmen. It features cutting-edge biometric technology, ensuring the security of their families. No matter how busy they are, they can rely on the lock’s innovative features to keep their loved ones safe.

Video two is aimed at young couples in management roles. It demonstrates how the door lock’s functions help them care for their children, parents, and pets. The video portrays a family in a warm, happy atmosphere, conveying a sense of comfort and security.

We have been honoured to collaborate on this exciting project with Philips and look forward to showcasing these videos at their upcoming launch event in Malaysia.