Some men have it all. The fast car, the beautiful wife, the amazing house, the designer wardrobe. We at Crowd understand this lifestyle dilemma all too well (ahhh haaa!), so we were the perfect choice for The London Robe Company when they wanted to develop a website and social media strategy to launch and promote the world’s first ultra-luxury lounge wear company.
Inspired by the current retro-elegance trend for men, The London Robe Company produces exquisitely tailored robes that use only the very finest limited edition pure silks, silk brocades, velvets and satins. They also produce an achingly-hip range of Dupion Silk and Silk Brocade bespoke evening jackets, custom shirts and matching bow ties for men.
The website was unveiled at the company’s official launch at the world’s only seven star hotel, the world-famous Burj Al Arab hotel in January 2013. Exhibiting alongside The London Robe Company at this event were Alexander McQueen, Asprey, Aston Martin (celebrating 100 years at the event), Boucheron, Gucci, Harvey Nichols, Jaeger LeCoutre, McLaren, Royal Jet, Steinway & Sons, Stella McCartney, Stephen Webster and Villarì. The London Robe Company was in good company, and their online presence gained them extensive critical acclaim with representatives from the world’s best brands during the recent World Luxury Expo 2013 three-day event.
