First impressions last. So, when we at Crowd were producing our business cards and company stationery we decided to push design and print process to the limit. The brief was that we wanted an offline look and feel that was visually arresting, creative, innovative, and, most importantly, incorporated an element of humour.
There was only really one company that could make this happen. Working closely with award-winning London print specialists,1st Byte, we used cutting-edge (literally) print and die-cut techniques to create tactile and high impact printed collateral.
White ink on black card was combined with spot UV to create a very specific gloss effect, bringing the printed information to life and making the text visually jump off the card. Not happy with the one-dimensional simplicity of a single colour, we also decided to use two colourplan sheets which were glued together in preparation for a precision megaphone shaped die-cut. The result? Brilliant company collateral with distinctive Crowd factor.
