News & Insights

Sensory Printing goes live

13 Mar 2014

Jamie Sergeant

Global CEO

1st Byte came to us with a problem. They had created some new terminology, Sensory Printing, as a name for their new printing technique. Rather than just using sight in advertising, they had designed a way to include ‘touch’ – making the experience more sensual and increasing the time spent looking at the print. Unfortunately, new ideas don’t explain themselves. That was where we came in.

Together

We expanded their website, adding visual aids to make the idea of Sensory Printer easy to grasp. We gave the visitor statistics and examples to see the product at work. 

Enquiries flooded 1st Byte, demanding for samples of this new technology. We, too, jumped at the opportunity to use this new spectrum of media. We’re currently having our new business cards printed with this technique. Sensory Printing really does need to be felt to be believed!

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