News & Insights

Rebrand for Shoshone Rose Casino

4 Sep 2016

Jamie Sergeant

Global CEO

Crowd Detroit have just completed a rebrand and relaunch for The Shoshone Rose Casino & Hotel to tie in with a huge renovation and the opening of a brand new hotel.

The Shoshone Rose Casino & Hotel is a Native-American own property located in the stunning landscape of central Wyoming – in the heart of the great American West. This new $20million+ property will feature over 400 slot machines, five table games, two restaurants, and a 61-room hotel with a heated pool, meeting space, a business centre and outdoor fire pits.

As part of this project, Crowd were charged with developing a new brand look, which has been implemented via a new website, new logo, brand guide and business cards.

"It's been a pleasure working with the Eastern Shoshone Tribe and their management team. We've created a new look for them that syncs up with the tribe's cultural heritage and the beauty of their brand new facility."

The casino and new hotel is situated in what is called the Wind River Country region of Wyoming, which is home to world-class fishing, hiking, mountain biking, rock climbing, and many other outdoor activities.

Crowd are extremely pleased with the outcome of the rebrand and relaunch and look forward to taking on more projects like this in America.

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