As part of our relationship with ride on toy market leader Razor, we came up with an idea for a promotional video to feature a range of Razor products being pitted against some free-runners through the urban jungle.
Crowd handled all aspects of the production assembling both off and on-screen talent, managing the shoot, editing and promoting the finished work across social media.
‘Parkour vs Razor: The Epic Race’ was extremely successful on Facebook, receiving over 300,000 views in the first week of promotion and becoming the most successful post on the RazorWorldwide Facebook account to date.
The video was later launched on YouTube, receiving over 16,500 views after the first two weeks. Both results leading to very happy clients!
For those of you that know Bournemouth, you may even recognize some of the locations in the video. And for those that know Crowd, one or two members of the team made the final cut too!
