Rapidity Rebrand

Here at Crowd we are strong believers that a successful logo isn’t just a pretty mark or a symbol that looks great.

We prefer to use in-depth research to support the ideas and rationale behind each design we deliver our clients.

That’s why we were very excited when central London-based printer, Rapidity, approached us to reinvigorate their brand.

Rapidity were very clear with their instructions. We were asked to generate an exciting, compelling brand that was simple to deploy and conveyed its most unique qualities.

Upon hearing the brief, our team of designers brainstormed ideas together. They created initial concepts based on valuable insights through research and the exploration of metaphoric terms that best represented the workflow and culture of Rapidity

"The design is based around a stylised origami rendering of an origami falcon with a stylised word-mark. We used this as falcons are known as a highly effective bird of prey with excellent vision, agility and speed - all characteristics which resonate with Rapidity’s service offering.”

We’re now developing the brand across both print and digital and we’re looking forward to seeing what we can achieve through further creative thinking in the future.

Please get in touch if you think we could help you!