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NEWS & INSIGHTS

Put a Dorset Spring in Your Step

#Campaign Marketing
author
BY Emma Glazier
Head of Marketing
18 Apr 2022

Crowd has launched the ‘Put A Dorset Spring in your Step’ social media campaign for Visit Dorset to promote the region and encourage visitors to book staycations this year. 

The campaign was originally planned to launch in early 2020 but had to be put on hold when the COVID-19 pandemic began.  We’re excited to be part of this project to help celebrate the home region of our headquarters and all that it has to offer.

The campaign creative route has been adapted to be mindful of the post pandemic landscape and shifts in consumer priorities when travelling.  Each creative execution is tailored for one of three target audiences: Young Professionals, Families and Empty Nesters.  

Our creative strategy uses a collection of impactful photography from across the region to promote different activities and experiences that will appeal to each audience, from long walks along the epic Jurassic Coast, to enjoying fine local cuisine, or a great day out with the kids at Monkey World. 

The campaign is currently active on Facebook and Instagram, directing people to the Visit Dorset website to find out more information and make bookings.

 

Emma has been leading specialist digital teams in different global markets to deliver a world-class product for clients. She has experience across travel, entertainment, automotive, retail and consumer electronics sectors.

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