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NEWS & INSIGHTS

Opto Living

#Branding
author
BY Emma Glazier
Head of Marketing
10 Apr 2016

Boasting three developments in Luton and each equipped with fantastic amenities, Opto Living houses students studying at the University of Bedfordshire.

Crowd were appointed to re-brand the organisation in order to attract new students.

Our highly skilled designer Julia said, “Opto Living was a great opportunity to combine fresh colours and modern clean elements together. The re-branding included a new Opto Living logo design. Our aim was to create a unique, eye-catching website for students who want to feel at home when they move into student accommodation.”  

As well as a website design and build, we were tasked with creating social media channels for Opto Living and maintaining them to build a following and increase awareness of the various options of student accommodation that they provide. As an on-going project, we’re looking forward to delivering some exciting social initiatives to roll out across our new platforms.

If you’re a student living in one of the houses, use #TeamOpto in your Instagram pictures to appear on the website.

Read about the rebrand Crowd completed for Rapidity.

Emma has been leading specialist digital teams in different global markets to deliver a world-class product for clients. She has experience across travel, entertainment, automotive, retail and consumer electronics sectors.

Get in touch with us today to talk about your marketing challenges.