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NEWS & INSIGHTS

New Platform is Live Music Game Changer

#Web Design & Build
author
BY Xena Watts
Marketing Assistant
12 Nov 2021

Crowd have recently launched a new digital platform for our clients GigRealm.

The way live music events are managed is outdated and relies on a lot of word of mouth and manual management meaning that it can be difficult for new artists to get gigs and payments can be late.

GigRealm is a unique platform that exists to support both artists and those organising gigs. Artists can showcase their work and those organising one-off events like weddings or multiple events (such as pubs and clubs) find the artists to play.

It is a well thought through idea that makes event management simpler and easier with the automation of gig contracts and the streamlining of post event invoicing and payments for artists.

With Crowd building GigRealm’s platform to pair artists with venues, we were briefed in 2020 to further the business model and expand the focus to include corporate entities. This includes venues owned as part of a chain. Once developed, this increased the audience and the market potential of the site.

To allow chains to get involved with the venues, an approval system was created, starting with tier 1 - head office, tier 2 - regional managers and finally tier 3 - the venues themselves. This system creates a reliable workflow for everyone involved.

Additionally, a custom hosted bank mandate form was created to allow seamless payments by BACS, as well as card, directly from the website via Stripe. Automatic weekly invoicing was also included to allow corporate finance departments to view consolidated payments in one PDF generated invoice which they can then always refer back to.

We have not found any other platforms which encompasses both a fully integrated payments system, used by the venues to pay artists and the logic required for our client.

This original business concept required an immense level of unique coding for our web development team. It resulted in some of the most advanced integrations they have tackled yet, into a multitude of third-party APIs and systems.

With GigRealm launched and already in use by artists and venues, we’re certain that many successful events will be held thanks to the system and undiscovered artists may find themselves on the road to stardom!

If you need help turning your big idea into reality, get in touch!

 

Xena is part of Crowd's Social Media team, doing research and looking after our channels. She also has a passion for sustainability and is always looking for the next best eco brand.

Get in touch with us today to talk about your marketing challenges.