The Little Book Of Big Experiences

Crowd have developed and launched the Little Book of Big Experiences campaign which showcases the different experiences St Helena has to offer, from wineries, lodging, dining, shopping and luxury transportation.

At the heart of the campaign is a book featuring 25 big experiences and a supporting microsite. The experiences, which are mostly food and wine orientated, will promote St Helena as a great place to visit during the quieter Cabernet Season, from November through to March.

The book, which costs $100, is full of vouchers and ‘money can’t buy’ experiences, such as exclusive wine tasting and vineyard tours. Crowd were tasked with designing the book, to design and build a microsite, to create an online marketing campaign and produce other offline marketing materials, such as posters and postcards.

Crowd have also helped the client to develop a sales deck where they can gain business partners, as well as creating a data collection functionality on the website to reach new customers.

The campaign supports the creative direction and messaging that Crowd have previously developed for St Helena; it is a small town with big charm and even bigger experiences.

Our designer Jack, who has worked on the project, said: “We designed and built a visually engaging microsite, which brings experience to the forefront of the audience’s interactions with the site. As well as the microsite, we also designed the book, containing all of the experience offerings, as well as the other marketing collateral to get people to the site.”

The Little Book campaign has only just launched, but it’s already proving to be very successful and has received fantastic feedback, with an oversubscription of local businesses wanting to be featured in the campaign.

Crowd are looking forward to seeing the results and further success of this campaign for St Helena.

For any marketing queries, please contact us here.