Grab some popcorn because the final videos for Philips’ new Smart Home Access digital door locks are here! After months of collaboration, brainstorming, and crafting compelling stories, the Crowd team is excited to share the creative output of this exciting project with Philips, a global leader in technology and innovation.
With a mission to introduce cutting-edge digital door locks to the Middle Eastern and European markets, Philips entrusted us with the task of creating video-focused assets. These videos not only highlight the premium features of the new lock range but also take the viewer on a storytelling journey that’s relatable and engaging.
Telling stories through innovation
The challenge was clear: to produce creative assets that seamlessly combined technical storytelling with Philips’ reputation for innovation. From the advanced biometric features to smart integration capabilities, the digital door locks are designed to simplify lives and enhance security. But how do you make this technical story resonate with diverse audiences?
Our answer? Story-driven content. We created a video that balances the locks’ technical features with emotional storytelling, tailoring to our target demographics.
Watch the video below to see how innovation meets peace of mind:
Stay tuned for more updates as this video take centre stage at Philips’ upcoming launch event in Malaysia.
Looking to craft compelling content that tells your brand's story? Get in touch with Crowd today, and let’s create something extraordinary together.
