News & Insights

Lights, camera… Hovertrax!

4 Sep 2016

Jamie Sergeant

Global CEO

Crowd are working with global brand Razor on an awesome campaign to promote the launch of the new and improved Hovertrax 2.0.

The brand new Hovertrax 2.0 has been revamped with an auto self-balancing sensor, fender bumpers for added protection and cool-blue LED light bars, making it the best yet.

Crowd filmed a very exciting shoot with professional gymnast, Kelianne Stankus, who performed some crazy stunts on the Hovertrax, from handstands to balancing tricks!

Crowd are working with YouTube influencers from around the world who will be taking part in the video, ensuring that this campaign has a global feel. For social media campaigns, Crowd work with influencers to ensure the campaign will reach a global audience who will be interested in the brand. Rather than having to just rely on the brand’s existing audience, influencers give the brand access to a much larger audience who already have trust in the influencer.

We are so excited to see the final campaign video, keep your eyes peeled over the coming months for ‘ Awesome in Any Language’. 

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