Launch of B-Town Youth

Teenagers are a notoriously hard bunch to engage. But that’s what Bournemouth Council hired us to do. They wanted a hub that put all the activities and support for young people in the area in one place - and let teenagers know how to find it.

We scratched our heads on how to create design that appealed to a crowd that was too cool for school. And then hit on a brainwave: get the teenagers to do it. By involving young people at every step we cracked a tough brief and got them to buy into it.