News & Insights

Interactive Destination Marketing: Nihao! Sichuan, More Than Pandas

31 Oct 2023

Jensen Yan

Managing Director (China)

Crowd Founder and Global CEO, Jamie Sergeant, had the honour of speaking at the "Nihao! Sichuan, More Than Pandas" event in London on October 20th. 


The event's primary objective was to highlight Sichuan as an enticing destination for British tourists. It offered a wide array of cultural heritage products, providing attendees with valuable insights into Sichuan's rich culture and history. Additionally, the event featured two captivating performances that brilliantly showcased the diverse cultural tapestry of Sichuan.


CROWD collaborated with the Sichuan Provincial Department of Culture and Tourism back in 2017, dedicated to the global promotion of Sichuan as a premier travel destination. During the event, Jamie shared his experiences travelling in Sichuan, shedding light on effective strategies for promoting the region based on practical knowledge. 

sihchuan_body-image-3Image Source: Guo Jinbiao, 

In a separate project undertaken in collaboration with the Sichuan Provincial Department of Culture and Tourism, CROWD partnered with Bournemouth Borough Council and Bournemouth University. Together, they leveraged Sichuan's tourism sector as a model to create an interactive video aimed at enhancing global destination promotion.


With a wealth of experience in global destination tourism promotion, CROWD is the right choice for your destination marketing needs. If you are seeking a seasoned agency to elevate your destination's profile, please don't hesitate to reach out to us!

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