How to write compelling sustainable stories (the right way!)

Greenwashing? Yep, still a thing. Here’s how to actually make a difference, the right way! 

The word “sustainability” has lost its edge and it’s time to get it back. Sustainability is everywhere. It’s in your feed, your inbox, even your oat milk carton. But let’s be honest, with every brand claiming to “save the planet”, how do we actually create meaningful sustainable stories that are rooted in truth?  

Before we get right into it, here’s something worth knowing: Shareholders, clients and customers all prefer companies that take an ethical, eco-friendly approach to business. Yes, helping the planet is the ultimate goal, but there’s a powerful bonus for your brand as well. It’s a win-win. 

So, now that you know what’s at stake, it’s time to create real impact. Because, your audience can tell when it’s not genuine and trust us, this can have a negative impact on your brand’s image, as well as the planet.

Spoiler alert: consumers can tell. And they do care. 

If you’re a brand wondering where to begin (it’s not an easy journey, we know!), we’ve got just the thing: Crowd’s Sustainability Marketing Guide. Think of it as your cheat sheet, survival (green) kit, and go-to resource to help you start building a brand that’s better for the people and the planet. 

Whether you’re a startup with purpose or a legacy brand ready to contribute to a greener world, this guide will cover topics of environmental education within businesses, innovation and will help you take the steps in a practical, insightful and dare we say, fun way? Here's a sneak peek of the key action points you’ll get: 

🌎 You can’t fix what you don’t understand. The guide starts by helping you review how your business might be impacting the environment, both directly and indirectly. This particular section is eye-opening and an important step not many brands even think to do. 

🌎 Education is everything. The guide will then show you how to educate yourself and your team on environmental issues without making it feel like a chore. It’s easier than you think. 

🌎 Setting sustainable goals (that actually make sense). From quick wins to longer-term changes, we help you create sustainability targets that are realistic, impactful and brand-aligned.

🌎 Creativity and innovation. With a solid foundation in place, it’s time to have fun. Use creativity and innovation to engage your audience and make sustainability part of your brand’s personality.

🌎 Introduce your sustainable story. After doing all the valuable work, how do you share it in a way that feels authentic? We cover how to talk about your efforts in a genuine way. This is just as important as the rest. 

Now that you have a taste of what is inside (we don’t want to give it all away just yet), here is a visual preview to get you thinking and start shaping some ideas for your unique story. 

Alright, that’s enough spoilers! The rest is in the ebook. Download the full ebook, it’s all there, step by step!