How to Use ChatGPT-4 to Improve Your SEO Performance

Did you know that 53-58% of online experiences begin with a search engine? But as search engines evolve, so do the demands of SEO. Search engine optimisation (SEO) is no longer just about stuffing keywords into articles or building endless backlinks. Today, SEO is about creating high-quality, user-focused content that meets search intent. However, keeping up with SEO trends while managing everything else can be challenging.

That’s where AI tools like ChatGPT-4 step in. These technologies have changed the way businesses approach SEO by simplifying processes, improving content quality, and uncovering new opportunities. This blog will show you how to leverage ChatGPT-4 to optimise your SEO approach and maintain a competitive edge.

Optimising your website for ChatGPT-style AI search

Optimising your website for ChatGPT-style AI search involves ensuring your content is structured, accessible, and relevant. AI models prioritise high-quality, structured, and factual content. We asked ChatGPT-4, “How can websites optimise for ChatGPT-style AI search?” Here’s what it suggested:

• • Clarity & relevance: Write content that is clear, concise, and directly answers user questions. AI thrives on well-organised and easily digestible information.
  • Depth: Provide detailed answers with supporting examples, statistics, or context where applicable.
  • Freshness: Regularly update your site with the latest information.
    
    

• • Schema markup: Implement structured data (e.g., FAQ, Article) to help AI understand your content better.
  • Headings: Use hierarchical headings (<h1>, <h2>, <h3>) for logical flow.
    
    

3. Answer questions directly

• • FAQ pages: Include question-and-answer style content, as AI models are designed to retrieve concise answers.
  • Conversational tone: Write in a way that mimics conversational Q&A, which aligns with how AI interacts.
    
    

4. Technical SEO

• • Page speed: Ensure fast load times.
  • Mobile optimisation: Make your site fully responsive for mobile users.
  • Accessibility: Use alt tags for images, descriptive anchor text, and accessible design principles.
    
    

5. Readable and summarisable content

• • Use bullet points, numbered lists, and summaries at the beginning of pages or sections.
  • Break content into short paragraphs for readability.

Use ChatGPT-4 for advanced keyword research

Keyword research forms the foundation of any successful SEO strategy. But doing it manually can be tedious and time-consuming. Tools like ChatGPT-4 simplify this process, helping you discover relevant long-tail keywords that align with your audience’s search intent.

For example, let’s say you manage a fitness blog. Instead of manually brainstorming keywords, ask ChatGPT-4:

“What are some trending long-tail keywords for home workouts in 2024?”

The AI might generate suggestions like:

• "15-minute beginner-friendly workouts"
• "Affordable home gym equipment"
• "How to stay motivated for workouts at home"

You can also use AI to identify the user intent behind these keywords, whether users are looking for informational content, product comparisons, or step-by-step guides. This allows you to create content that’s perfectly tailored to their needs.

Create high-quality, optimised content

Content is king, and ChatGPT-4 can be your royal advisor. However, the goal isn’t just to churn out generic blog posts; it’s about producing value-packed, SEO-optimised content that ranks well and engages readers.

For example, if your target keyword is "sustainable fashion trends," ChatGPT-4 can help you:

• Craft an attention-grabbing headline: “10 Sustainable Fashion Trends You Can’t Ignore in 2024”
• Create a blog outline, breaking down trends, designers, and practical advice.
• Suggest internal links to other pages, such as “eco-friendly living” or “zero-waste shopping tips.”

Additionally, ChatGPT-4 can help refine your tone and style. Whether you need something conversational or professional, the AI adapts to your brand voice. Pair this content with proper formatting (like subheadings, bullet points, and short paragraphs) to improve readability and SEO performance.

Optimise existing content for better ranking

Your existing content is a goldmine for SEO if you optimise it. ChatGPT-4 can assist in revamping old blog posts, making them more relevant to today’s search queries.

Here’s how:

• Update Keywords: Ask ChatGPT-4 to suggest updated keywords based on current trends.
• Rewrite Meta Tags: Improve your meta titles and descriptions to boost click-through rates.
• Enhance Subheadings: Use the AI to rephrase subheadings for better readability and keyword integration.

For example, if you have a blog titled “Top Hiking Trails in Paris”, you could prompt ChatGPT-4:

“Suggest ways to improve this blog for SEO in 2025.”

The AI might recommend adding sections like “Best hiking trails for beginners” or “Family-friendly trails in Fontainebleau,” helping you rank for more diverse queries.

Boost SERP rankings with rich snippets

Securing a spot in Google’s featured snippets or “People Also Ask” sections can significantly boost your traffic. ChatGPT-4 can help by generating FAQ-style content tailored to your target keywords.

For example, if you’re writing about "vegan meal prep," ask:

“What are common questions about vegan meal prep?”

You’ll get questions like:

• "How do I plan a week of vegan meals?"

• "What are some quick vegan recipes for beginners?"

• "How can I save money on vegan groceries?"

Incorporate these questions into your blog post and use structured data markup to increase your chances of appearing in Google’s rich snippets. Rich snippets improve visibility, attract clicks, and position your brand as an authority in your niche.

Strengthen  your internal linking strategy

Internal linking is an essential yet overlooked aspect of SEO. It helps search engines crawl your site more effectively and improves the user experience by connecting readers to relevant content.

ChatGPT-4 can assist by suggesting internal linking opportunities. For instance, if you’re writing a blog about "The Benefits of a Plant-Based Diet," you could prompt:

“What related topics should I link to within my blog?”

The AI might recommend linking to:

• "10 Vegan Protein Sources You Need to Know"
• "Eco-Friendly Grocery Shopping Tips"
• "How to Transition to a Plant-Based Lifestyle"

This ensures your content is well-connected, reduces bounce rates, and keeps users engaged on your site longer—key factors for improving search rankings.

Generate SEO-optimised meta titles and descriptions

Your meta titles and descriptions are the first thing users see on a search engine results page (SERP). Well-crafted meta content can significantly boost your click-through rates, making it an integral part of your SEO strategy.

ChatGPT-4 makes this process simple. For example, if your blog is about "Zero-Waste Living Tips," ask:

“Generate three SEO-friendly meta titles and descriptions for this blog.”

You’ll get options like:

• Meta Title: “Zero-Waste Living: Simple Tips for a Greener Future”
  Meta Description: “Learn how to reduce waste with these easy, actionable tips for sustainable living. Make a positive impact today!”
• Meta Title: “10 Zero-Waste Hacks You Can Start Today”
  Meta Description: “Discover practical zero-waste tips to simplify your life and reduce your environmental footprint.”

Strong meta content increases your chances of standing out on SERPs and driving more organic traffic.

Improve SERP visibility with engaging visuals

Visual elements like infographics, videos, and interactive tools can improve engagement, reduce bounce rates, and enhance your overall SEO performance. ChatGPT-4 can brainstorm creative ideas for visuals that elevate your content.

For example, ask:

“What infographic ideas could I use for a blog on remote work productivity?”

The AI might suggest:

• A breakdown of “Top Tips for Boosting Productivity.”
• A timeline showing “The Evolution of Remote Work.”

Incorporating these visuals will boost user engagement, sending positive signals to Google that your content provides a rich experience.

AI tools like ChatGPT-4 are transforming SEO by simplifying keyword research, improving content quality, and enhancing user engagement. Whether you’re optimising old blog posts, crafting rich snippets, or brainstorming creative visuals, AI makes it easier to stay ahead of the competition.

But remember, while AI can handle the heavy lifting, your creativity and strategy are what set your brand apart. Use ChatGPT-4 as a powerful ally to craft smarter, more effective SEO strategies.

Struggling to stay ahead in the ever-changing SEO landscape? Crowd can help! 

With AI-driven marketing solutions and tailored strategies, we’ll guide your brand to the top of search results. Let’s talk!