With the prominence of vlogging showing no sign of slowing down and video content still proving to be engaging on social media, it's clear that there is definitely value in having a good quality video for your business. In this article we look at the many reasons why a video might be a surprisingly cost-effective route to engagement.
A Video Can Sell Your Product or Service Without A Sales Manager
This can save a lot of money because you don't need a sales team to hand if you have a video that can sell what you offer to audiences all over the world. Sites like Kickstarter use video content to get across the product or service quickly. It also brings attention to your company and increases it's brand awareness and trust amongst potential clients.
Website Conversion for First Time Visitors
If your product or service is unusual and hard to explain, an explainer video on your website will significantly increase your website's conversion. This can involve a quick summary of how your product works, with the aim to engage, inform, educate and more. It also provides an easier less time-consuming method than reading blocks of text, as this can be read out alongside visual animations or video shots. If a picture speaks a thousand words, imagine what you can do with video!
Social Sharing
Approximately two thirds of Facebook content are videos and YouTube is the world's second largest search engine. With video now set to auto-play in many social apps, it's easier than ever to get an impactful and engaging video in front of your potential customers.
Optimise for Voice Search
Voice search is more and more prominent in everyday life. With explainer videos going hand in hand with the type of questions asked on voice search, properly tagged video content can be the answer. It's undeniable that videos are a very strong marketing tool and if you're not using this then you will fall behind. So, if you don't still use a video, what are you waiting for? Take a look at Crowd's video showreel below to see some of the ways we've helped our clients engage with their audiences and get in touch to see how video could help you.
