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NEWS & INSIGHTS

Encouraging Global Expansion and Investment in The UAE

#Web Design & Build
author
BY Tom Berne
Managing Director (UAE)
31 May 2017

Crowd Dubai have been busy building a brand new website for Europe Emirates Group.

Europe Emirates Group is a global firm providing a wide range of legal and fiscal services. Crowd currently manage their social media marketing strategy and a new website is the next step in ensuring the brand is strong and consistent.

The new website will offer a better user experience, a new look and feel for the brand, as well as a faster and easier process for company set up. Europe Emirates Group have listened to their customers and as a result, wanted to create a better experience for them. The user journey is now simple and provides users with relevant information if they wanted to start their incorporation in two simple steps. We have ensured that the whole site is an informative content hub that is SEO optimised. A striking colour gradient has been used to ensure the website is at the forefront of web development trends and unique style has been developed for Europe Emirates Group. Crowd have also created Interactive animations to bring the website at the forefront of web technology.

The website will now have a bespoke and multi-functional drop down menu to encourage visitors to set up a business in and around UAE. We have also developed a data capturing strategy to encourage visitors to input their details for sales consultants to follow-up on a lead. Crowd have produced a new set of landing pages to help convert conversations for PPC and Adwords and have minimised the content to the most important information. These pages include infographics to increase readability and a fast loading contact form at the top of the page.

The new website has ‘user experience’ in mind and we can’t wait to hear feedback from users on the Europe Emirates Group website.

Crowd Dubai have also produced a 60 second video to show how Europe Emirates Group support women entrepreneurs to set up a business in Dubai. We shot this at DIFC, Dubai and were granted an all-around pass to shoot anywhere we wanted through the government to support this cause.

With a background in design and visual communications coupled with a global mindset, Tom takes creative design to an unparalleled level. During his time at Crowd, Tom has successfully led design teams to new heights with raw creative ideas.

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