Hamble Heights and The Tender LifeCare Group wanted Crowd to help launch one of Britain’s newest and best equipped custom-built residential care home facilities.
Delivering nursing, dementia and residential care, we wanted to show that Hamble Heights can offer superior facilities with the absolute care and attention that everyone deserves in later life. To present this message we used a combination of clear visuals, chosen for legibility and clarity of information architecture. We also created a series of videos that added a visual identity, provided vital facts, conveyed the client’s vision, and introduced a friendly face to those that may find the transition into residential and on-going health care support somewhat daunting.
With a series of care homes opening in the South of England, Crowd are working with The Tender LifeCare Group on an on-going basis, and our targeted online campaign to promote hambleheights.com commences in the UK in February 2013.
