We’re excited to announce our newest partnership with Premier Inn Middle East, who’ve appointed Crowd as their paid media agency across the region.
Premier Inn ME operates properties in Dubai, Abu Dhabi and Doha, and is now gearing up for a major return to digital after a three-year pause in online campaigns. With a renewed focus on driving direct bookings and levelling up conversion rates to match their UK performance, this marks a bold new chapter for the brand.
After a competitive pitch process, we were selected to lead their performance marketing efforts, covering paid search, social, and programmatic, with a clear goal: to put Premier Inn ME firmly back on the digital map.
“From the first call, we could see how ambitious and energised the Premier Inn team were about what’s next,” said Tom Berne, our Managing Director. “Given our global experience in travel, tourism and destination marketing, this opportunity felt right at home. We’re proud to bring that knowledge into the GCC and deliver impact where it counts.”
Our team will be working closely with Premier Inn ME to roll out a series of performance-led campaigns aimed at both regional travellers and inbound visitors, with the first phase launching soon. Expect a mix of tactical offers, high-converting journeys, and always-on campaigns that support both brand and bottom-line goals.
Simon Leigh, Managing Director at Premier Inn Middle East, added: “Crowd brought real strategic clarity and energy to the pitch. They understood what we were trying to achieve and came back with a smart, tailored approach that made the decision easy.”
This win adds to our growing portfolio of travel and hospitality clients in the Middle East and reinforces our belief that great campaigns happen when strategy, creativity and data come together with purpose.
If you have a project to discuss, please get in touch here.
