News & Insights

Crowd wins Orascom website project

1 Sep 2024

Tom Berne

Managing Director (UAE)

Crowd is collaborating closely with Orascom Development Holding to significantly enhance its digital presence, reflecting the company's prestigious offerings and foundational values. Our engagement focuses on revamping Orascom's website to introduce cutting-edge functionalities that cater to a global audience, aligning the digital experience with the quality and vision of their real estate projects.

Orascom Development Holding, with over three decades of expertise, specialises in developing integrated communities that embody luxury living in stunning environments. Known for landmark projects such as El Gouna in Egypt, Luštica Bay in Montenegro, and Andermatt in the Swiss Alps, Orascom’s developments blend high-end residential offerings with top-tier leisure and commercial amenities. These include world-class golf courses, marinas, and retail centres, set in locations famed for their natural beauty and designed to offer residents everything they might desire within cohesive communities. 

orascom development copy

Our objective with Orascom is to develop a digital platform that seamlessly engages diverse audiences, reflecting the luxury and innovation of Orascom's real estate projects, and incorporating advanced functionalities for an enhanced user experience.

The project commenced with in-depth stakeholder workshops to align on Orascom’s branding requirements. These sessions guided the development of a user-friendly sitemap, following a deep dive into competitor websites. The new website, currently under development, is being crafted to be highly responsive and secure, incorporating real-time property management systems to ensure a sophisticated and interactive user experience. This thorough approach aims to deliver a website that not only captivates online visitors visually but also operates seamlessly across all devices

Set to launch in Q4 2024, the new website will serve as a central hub for Orascom’s marketing efforts, offering a dynamic, optimised user journey that aligns with the luxury and grandeur of its developments. This platform will be a cornerstone in showcasing Orascom’s commitment to excellence and innovation.

The ongoing digital transformation of Orascom Development’s website is set to redefine how the company interacts with its global clientele. By enhancing the digital experience, Orascom aims to connect more effectively with potential customers and stakeholders, thereby elevating their engagement and satisfaction.

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