News & Insights

Crowd takes AI centre stage at Rock Am Ring Festival

30 Jun 2023

Keimara Blake

Account Manager

After the success of Muse in SXSW, Crowd has taken its AI experience on tour again - this time to the Rock am Ring festival in Germany. 

Rock am Ring is an annual event considered one of the largest and most popular rock music festivals in the country boasting a diverse lineup of rock, alternative, metal, and punk bands from around the world. 

Rock Am Ring

As you might expect, band merch is a huge multi million pound business, so Crowd partnered with our client Spreadshop, a global Print-On-Demand merch platform, to create an AI experience showcasing how technical innovation could take band merch to the next stage.

Situated in the Rock’n’Tech lounge, Muse was reinvented as a fully immersive rock experience including mirrored walls, colourful laser lights,  and specially created music to deliver a mind blowing experience leading into the Muse experience. Guests were invited to use a series of prompts to create their own t-shirt design, while being shown a short video specially created to showcase how Spreadshop’s merch innovations could open up new ways to engage and interact with fans. 

As well as an AI t-shirt design based on their prompts, Crowd also created a 20 second music video, with original sound and visuals created purely by AI - yet another example of how merging creativity and technology can push the boundaries of self-expression, and provide new ways to engage us. 

It was a real honour to be part of such an incredible event, listen to some of the world’s best rock bands, and mix with so many like-minded creative individuals. Feedback from those who experienced Muse was hugely positive, reaffirming what we already knew - when done right, AI rocks.


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