Crowd Dubai has attended the Digital Travel & Tourism Masterclass today. Crowd was represented by Brett Magill, our Social Media Manager. Brett spoke about ‘Breaking the Chinese market in UAE’ and how brands can get China-ready, which is based on a recent white paper.
The masterclass gave all delegates the opportunity to interact with the speakers as they rotated between tables for 20-minute discussions allowing attendees to interact, network and exchange great ideas.
The event featured Heather Redling, Head of Marketing for LEGOLAND®, as a keynote speaker. Heather has over 15 years of experience in the theme park industry and helped to launch LEGOLAND® Dubai. She is responsible for overseeing aspects of the resort’s marketing including partnerships and promotions, digital & e-commerce, loyalty, consumer insights and brand marketing.
Crowd's presentation introduced key concepts and considerations tourism brands need in order to make an impact in a busy Chinese marketplace.
Brett says: “Most brands know that they may need to be looking toward China’s current 200 million traveller community in 2020. However, most don’t realise that if they’re only now considering that brand alignment, they’re already behind. Brands need to get going and put the strategy and execution in place now, or suffer later”.
More about the event
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Digital Travel & Tourism Masterclass helps marketing leaders to develop cutting edge digital strategies that drive growth and new business opportunities. It also helps engage and retain existing customers.
