Crowd secures new client in Belkin

#Agency News
BY Adam Smithson
Managing Director Europe
11 Apr 2023

2023 has already started as a big year for us here at Crowd. We have recently begun working with Belkin, an international “people-centric” technology company. 

In our initial kick-off session, we established clear objectives for our research and insights gathering. With our project structure, launch strategy, influencer brief, and weekly meeting schedule all in place, we were able to move on to a successful in-person creative kick-off session, where we delved deeper into the creative elements for both user-generated and Crowd-generated content. The project management processes were set up, and all necessary contracts and invoices were handled efficiently. 

We're thrilled to have won Belkin as a client, and we're excited to help provide expert services across a multitude of marketing areas. 

We have developed a comprehensive content strategy which ensures consistency across content calendars, while also allowing for adaptations into local languages and trends. We've created an ever-growing pool of content to facilitate diversity and localisation across different regions and platforms. 

Our team also provides content localisation services and supplies publishing-ready assets, including overlaying Belkin branding and messaging for a consistent brand identity. 

Community management is a top priority, and our monthly reporting covers social engagement and data from the three content streams. 

We're proud to help Belkin achieve their goals and build a strong brand identity across multiple platforms and regions. 


Adam is our MD for Crowd Europe and brings a wealth of experience in marketing gained over a 20 year career. Adam has experience across sport, entertainment, fashion, healthcare and consumer electronics sectors.

Get in touch with us today to talk about your marketing challenges.