Last week Crowd shared our industry experience with Bournemouth Arts University third year students from BA (Hons) Film Production course as part of the overall teaching programme.
It's important for students to learn real life skills before graduating so that when they leave the university lecture halls they know what employers and their clients are looking for. The approach to university briefs is different than the approach to the client briefs you get whilst working in an agency; and this was the focus of our recent visit. As part of our ongoing involvement with the university, we’ll also be looking at how to generate creative ideas, value propositions, rationale and also campaigns.
We provided insight into the advertising industry and how it works from an agency perspective, specifically with regards to TV commercial production. We’ll visit AUB two more times and help students understand the advertising industry in order for them to submit the best possible work.
Global Creative Director at Crowd, Steve Howling, says: “We’re glad we can make a difference in someone’s future work life and that we can provide the next generation of creatives with real insight into the advertising industry. It's been great seeing how they approach problems and come up with ideas, but how those ideas get presented is an important skill to learn so that they can see their ideas become a reality”.
In next mentoring session we’ll be informing them of how ideas are generated in an advertising campaign. A big thank you to lecturer and director Mark Sheldon for inviting us. In the meantime, we wish the best of luck to all the students!
Emma has been leading specialist digital teams in different global markets to deliver a world-class product for clients. She has experience across travel, entertainment, automotive, retail and consumer electronics sectors.