News & Insights

Crowd Helps Promote Chinese Toy Company in the USA

29 Jan 2021

Jensen Yan

Managing Director (China)

Crowd China recently won a project from Matatalab, a Chinese education technology company that provides innovative STEM education solutions to educational institutions and families. We were briefed to support with the promotion of their coding toy products into the US market.

Crowd is currently managing all of Matatalab’s social channels, including Facebook, Instagram, Twitter, LinkedIn and YouTube. In addition, Crowd have also deployed both a Christmas themed and influencer lead campaign for Matatalab.

We came up with the idea to give their main character or mascot behind the brand a personality: the Matatabot. With the aim to build an emotional connection between children and the mascot. Supported by this notion, we launched a Christmas campaign that focussed on giving the Matatatbot a name. It featured a 15-second video and three gif images to attract parents of small children, and deliver the message ‘education needs to be entertaining’.


During the Christmas campaign, we consecutively guided Matatalab to partner with a family focussed influencer from the USA. The influencer provided a 22-minute video with an innovative and fun use of Matatalab’s product, proving to be a valuable resource for parents to watch when looking to purchase one of Matatalab’s products.

Following these successes, we will continue to manage Matatalab’s social media presence into 2021.

With our long and ongoing relationship with Razor, we have developed expertise in this sector, especially when launching products from one market to another. 

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