Crowd Help Launch Flagship Adidas Store

#Web Design & Build
BY Tom Berne
Managing Director (UAE)
6 Apr 2021

Crowd recently helped in the launch of the new adidas global flagship store located in the Dubai Mall.

Dubai is the location of the first adidas flagship store across the Middle East, India and Africa and is the first store in the region with sustainability at its core coupled with a technological enhanced retail experience.

Delivered in both English and Arabic, we designed and built the site on our local server then packaged the files and sent them to adidas to embed into their new ecommerce framework running on Magento 2.

We worked with 7 other agency partners to tight timelines to ensure all communications were in place for the store launch.

The primary objective of the page is to drive awareness of the store and its USPs and we were provided with key campaign visuals which we were then tasked to adapt into a web experience. A secondary aim for the site was to drive app awareness and downloads. The app offers exclusive content for live events and details about the store so on-screen messaging needed to support this.


Our approach for the landing page was to create an elegant user experience that took users through the unique USP and experiences that the new store provides through a single scrolling page. We used product imagery to reveal content blocks and image transitions to keep users engaged throughout the experience.

With such a varied set of marketing specialisms, we are always happy to work as a wider group to deliver elements that contribute to a successful launch.

If you’d like to make use of our design and development skills, then get in touch below.


With a background in design and visual communications coupled with a global mindset, Tom takes creative design to an unparalleled level. During his time at Crowd, Tom has successfully led design teams to new heights with raw creative ideas.

Get in touch with us today to talk about your marketing challenges.