News & Insights

Crowd at the heart of #GREATFUTURES Trade Mission!

20 May 2024

Genevieve Marshall

Social Media Executive

Crowd was proud to be among the 450 leading UK companies that recently took part in the landmark GREAT FUTURES trade mission to Riyadh, Saudi Arabia. This prestigious event, the biggest of its kind in a decade, served as a launchpad for stronger collaboration between the UK and Saudi Arabia.

High-level discussions: Ministerial keynote speeches and thought-leadership sessions featuring industry titans like Brent Hoberman CBE, exploring avenues for UK-Saudi economic growth.

Networking opportunities: Hundreds of companies connected, laying the groundwork for future partnerships and collaborations.

Spectacular showcases: World-class chefs like Emily Scott tantalised taste buds, while the National Theatre and Roger Smith, the world-leading watchmaker, showcased British creativity.

Unforgettable entertainment: Renowned artists like Yolanda Brown OBE and Loulwa Al-Sharif brought the house down, while Alfie Boe OBE serenaded guests in the British Airways Lounge.

Crowd at the forefront of UK-Saudi Collaboration-1

Crowd at the forefront of UK-Saudi Collaboration played a pivotal role in representing the company at the event.

Crowd’s CEO Jamie Sergeant actively participated in the various sessions and networking events, forging valuable connections with key Saudi players. This event resonated with Crowd’s core values. As a creative agency, we believe in the power of collaboration to drive innovation and success. The vision behind GREAT FUTURES aligns perfectly with our own – forging partnerships and fostering creativity across borders.

Jamie's active participation in industry discussions and networking sessions played a key role in forging valuable connections and identifying potential partnership opportunities. As Jamie noted, "The GREAT FUTURES event provided an invaluable platform for Crowd to showcase our capabilities and explore exciting opportunities within the Saudi market. As an export champion, it was an honour to be invited and meet with other export champions. We are confident that the relationships fostered here will lead to unconventional collaborations in the future." This supports our upcoming expansion into this market with our new office opening in Q4 of this year.

A Glimpse into a Collaborative Future

A Glimpse into a Collaborative Future

The event buzzed with energy and optimism for the future of UK-Saudi relations. Saudi Arabia's ambitious Vision 2030 presents a wealth of opportunities for collaboration, and Crowd is eager to contribute its creative expertise to this transformative journey.

Stay tuned for further updates as these collaborations take shape! We are thrilled to be a part of this groundbreaking initiative, and we look forward to playing a key role in shaping the future of UK-Saudi creative collaboration.



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