The current marketing landscape is fierce and rapidly evolving. Innovative thinking has forced evolutions to occur at a faster rate, day-by-day. In the agency game, in order to stay ahead you have to be able to adapt; leading the field, as opposed to following it.
Since our inception, Crowd has always had the aspiration to become a ‘global agency’. This global ambition is not for showboating, financial reward or even for holiday-making purposes. It is so we can create the best creative work possible and work with a wide variety of clients.
Operating globally is difficult and certainly has its disadvantages. Working across timezones, communicating in different languages and travelling from continent to continent is time consuming, and expensive… It’s a risky strategy, but here at Crowd we truly believe it enables us to bring huge value to our clientele. Here’s four reasons why:
1. Cherry-picking the talent.
Working globally gives an agency the ability to harvest the best talent available. Global agencies can use their international talent pool as a cultural cocktail to offer top-quality creative work. With a cosmopolitan team made up of field experts you can provide a wealth of languages and local knowledge which will be warmly received all over the world.
2. 24-hour working days.
By working internationally an agency has the ability to work around the clock. Covering a multitude of timezones means an agency can be passing client tasks from one country to another in a non-stop creative pipeline. With an efficient communication infrastructure in place, it’s easy to see how this can be appealing to a client. Once our office in China opens, there will truly only be one hour a week where a Crowd office isn't open.
3. Pressured to improve.
It allows an agency to open their offering to the world. Instead of focussing on a city, a country, or even a region, a global agency has no limit. This means that an agency like Crowd can be constantly challenged to develop and adapt its creative work to the desires of its global clientele. An attitude like this has meant that our creative work isn’t only great, but constantly improving. Now we have a global portfolio of clients all over the world and this is forcing us to adapt, pivot and evolve our work to be the best it can be.
4. Providing a world view.
Although we operate from four countries, our team is made up of creatives from countries even further afield. With staff from Germany, Latvia, The Philippines, Croatia, Egypt, India, France and Australia, we provide a global outlook and are able to bring insights that cross borders and cultures. Global clients have come to appreciate the built-in global experience that comes as standard with Crowd projects.
Our global approach has enabled us to consistently produce award-winning creative work. We believe the pro’s far outweigh the con’s, and for us it was definitely worth taking the leap from a UK-based agency to a global agency. Great creative work is not just the product of effort, it needs a spark of ingenuity and our global approach facilitates that ingenuity.
Contact one of our offices in Dubai, the UK, the USA and Canada to discuss your digital creative requirements.
