Market Research for a Chinese Brand’s Global Expansion

#Marketing Insights
BY Jensen Yan
Managing Director (China)
22 Apr 2022

Crowd has been appointed by Daisy Encens to conduct in-depth market research for the bath bomb industry in the US market. 

Daisy Encens is an online bath bomb manufacturer and seller, seeking an understanding of the US market and consumer to better penetrate and establish itself within the US market. Additionally, Daisy Encens seeks to define a detailed market and customer profile, gain market insights and obtain brand positioning recommendations from Crowd using this market analysis research and insights. 

Industry leading data tools, GWI and Sprout, have been used to conduct the research by gathering audience information and data. Crowd has analysed the data to inform the future development of Daisy Encens in the US market. 

We have provided audience persona definitions, brand proposition options and our recommended social media strategy all based on the findings of the research. An action plan is also included to guide the next steps.  

We have not only looked at audience data but explored what our target audience are reacting to on social media with a comprehensive competitor analysis. 

If you'd like to reach a global audience with your marketing, get in touch with one of our marketing experts today.



Joining Crowd after completing his Masters Degree, Jensen heads our offices in China and works with clients looking for expertise in the Chinese market as well as Chinese clients looking to market themselves outside of China.

Get in touch with us today to talk about your marketing challenges.