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NEWS & INSIGHTS

Chinese marketing trends that you should not miss

#Agency News
author
BY Jensen Yan
Managing Director (China)
29 Sep 2019
In this white paper we explore some of the idiosyncrasies of the Chinese consumer market and the preparations western companies should make if they are considering entering it.

Jensen worked in the advertising department of the China Central Department before gaining his masters degree. At Crowd, Jensen works with clients looking for expertise in the Chinese market as well as Chinese clients looking to market themselves outside of China.

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