News & Insights

Chez Fred: a new look for Britain’s takeaway favourite

28 Feb 2020

Emma Glazier

Managing Director (UK)

Chez Fred is one of Dorset’s most popular restaurants: rated first for seafood in Bournemouth (8th for all restaurants) on Tripadvisor with over 2000 4.5 ratings.

Crowd first produced their website in 2012 so it was high time for a revamp and we used key elements of the brand to ensure the first touch that many new customers get introduces the style and values for which they are known.

Using customer feedback and data from analytics, we confirmed the principle things that visitors look for (menus and opening times) and prioritised these on the page.

With food sustainability an important factor for consumers, the site content addresses concerns about responsible sourcing and food safety, outlining where their delicious food originates.

When Fred Met Harry

Chez Fred received some primetime attention when it featured on ITV’s Harry Redknapp’s Sandbanks Summer. Fred himself served local celebrity Harry and his footballing friends when they visited to sample the menu.

With a super engaged social media following and fans of all walks of life, Fred and his team have built a great brand and a well loved restaurant and Crowd are proud to have played a small part in its ongoing success.

Food & Beverage Expertise

Crowd have worked with a number of successful restaurants around the world, whether building websites for global brands or boutique restaurants, delivering beautiful food photography or building awareness for food festivals through social media, we have built up a strong portfolio of F&B clients.

Speak to us today about your project!

Get in touch with us today to talk about your marketing challenges

Get personalised marketing insights