News & Insights

Bopworx Kickstarter Campaign

2 Aug 2015

Jamie Sergeant

Global CEO

An innovation that’s set to revolutionise the rapidly expanding cycling market, the Bopworx range has been designed to help protect, transport and store today’s new generation of carbon fibre bikes.

Working with the client, Crowd are delivering social, web design and video production as part of a ground-breaking collaborative Kickstarter campaign. Very much a model for future growth, Kickstarters such as this enable us as an agency to “put our money where our mouth is” and be rewarded on results, sharing in the client success we’ve helped to achieve.

With two more campaigns already slated for later this year, we’re seriously enthused with Kickstarter’s simultaneously altruistic and commercially rewarding business model and are looking to invest heavily into this innovative space in 2016.

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